Content marketing is a marketing approach focused on creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.
What is content marketing? It is a marketing approach focused on creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.
In other words, content marketing is simply marketing content. It is any type of media that you produce to market your product and/or service. Creating and distributing valuable content to attract and acquire new and retain existing customers is the key to successful content marketing and long-term business growth.
Content marketing basics
I would like to talk about a topic that is essential for people in marketing and content management. Content marketing is an increasingly important strategy for companies that use the internet and social media to build their brands. It is one of the most effective ways of gaining attention for your product or service.
The best part about content marketing is that anyone can do it, for free! There are countless websites out there that will post your content for you. Write up your own article and have a few friends share it. And when your friends share it, have them share it with their friends. Keep this cycle going, and soon your content will be seen all over the internet!
The first step in making your content marketing efforts successful is to make an outline of your goals. This will help you determine what content you need to create and what distribution channels to use. Choose channels that will reach your target audience and are valuable to them. Your strategy will be successful if you establish, measure, and improve goals. Content marketing is a versatile, flexible, and effective way to attract your target audience to your company and products. It's the way of the future, so it's best to get ahead of the game and start implementing it now.
Blogging
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Social media
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Checklists, templates, or tools
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SEO optimised landing pages
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Conclusion
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Blogging is a great way to share your knowledge and expertise with the world. However, until now, bloggers have had to use several different services to create, maintain and promote their blogs. Blogging is an increasingly popular medium to generate leads and customers. If a business has a blog, they're more likely to convert their leads into customers. Notion can help you build, maintain and promote your blog.
E-commerce stores have great advantages over physical stores such as being able to update product information and more. As a business owner, it's important to take advantage of everything you can to increase the number of sales and e-commerce stores are definitely a good way to do so!
To convert visitors into customers. The best landing pages are designed to do just that. Of course, there are different kinds of landing pages, each of them appealing to different kinds of visitors.
Artículos, newsletters y campañas bilingües (EN/ES).
Una voz creativa que da forma a tu historia y la convierte en temas y capítulos semanales que llegan a tu audiencia.
Articles, newsletters, and bilingual campaigns (EN/ES).
A creative voice shaping your story into weekly themes and chapters that reach your audience.
Soy Z, inglés nativo criado en España, con más de 15 años en turismo cultural y mi marca
Al-Andalus Experience.
Esa trayectoria me dio un oído especial para el lenguaje narrativo y la escritura bilingüe con contexto cultural.
I’m Z, a native English speaker raised in Spain, with 15+ years in cultural tourism and my brand
Al-Andalus Experience.
This journey gave me a keen ear for narrative language and bilingual writing with cultural depth.
Mi enfoque empieza con escribir: historias de marca, guías temáticas y artículos que dan base a campañas.
Y continúa con acompañamiento para elegir o afinar tus canales de comunicación: desde newsletters y redes hasta embudos de venta.
Uso tanto herramientas propias en Google Sheets/Docs + Apps Script como soluciones no-code para que tu contenido fluya en rutinas semanales y automatizadas.
My approach starts with writing: brand stories, thematic guides, and articles that form the base of campaigns.
Then it extends into guidance on choosing and optimizing your communication channels: from newsletters and social to sales funnels.
I use both self-built Google Sheets/Docs + Apps Script tools and no-code automation so your content flows in weekly automated routines.
Mi camino une turismo cultural y tecnología, desde storytelling hasta automatización en Google Apps Script, NestJS y más.
My path blends cultural tourism and technology, from storytelling to automation in Google Apps Script, NestJS, and beyond.
Servicios de Contenido
Content Services
📖 Blog & Artículos
Narrativas con fondo cultural y estratégico. SEO natural, sin perder calidad humana.
Narratives with cultural and strategic depth. Natural SEO, no loss of human quality.
📧 Newsletters & Campañas
Actualizaciones periódicas, “capítulos” o campañas estacionales con copy nativo.
Periodic updates, “chapters” or seasonal campaigns with native copywriting.
📱 Social Storytelling
Posts que derivan de artículos y guías — base sólida para agencias y equipos de marketing.
Posts derived from articles and guides — a solid base for agencies and marketing teams.
📤 Difusión del Contenido
📤 Content Distribution
No todo el mundo quiere empezar con Mailchimp. Puedo configurar un sistema en Google Apps Script + Gmail que envía hasta 200 emails/día desde una cuenta gratuita — ideal para listas de 4.000+ en ciclos semanales (“capítulos”). Más adelante siempre podemos migrar a una plataforma completa.
Not everyone wants to start with Mailchimp. I can set up a Google Apps Script + Gmail system sending up to 200 emails/day from a free account — ideal for 4,000+ contacts on weekly “chapter” cycles. Later we can always migrate to a full platform.
Cada nivel incluye el anterior: piensa en un vault de servicios apilados
que crece contigo, desde presencia básica hasta automatización avanzada.
Each tier includes the one below: think of a stacked vault of services
that grows with you, from basic presence to advanced automation.
🌱 Presencia Básica
🌱 Basic Presence
✔️ Revisión de web existente o instalación de página inicial (dominio/hosting aparte).
✔️ Textos revisados y adaptados a tono nativo bilingüe (EN/ES).
✔️ 1 publicación mensual (blog o noticia).
Incluye acceso al vault: guías de comunicación, plantillas básicas de landing,
recursos de traducción/optimización. 💰 225 €/mes (IVA 21% incluido)
✔️ Review of existing site or setup of a starter page (domain/hosting separate).
✔️ Texts revised/adapted to native bilingual tone (EN/ES).
✔️ 1 monthly post (blog/news).
Incluye Presencia Básica +
✔️ 1 artículo semanal (EN/ES) como motor narrativo.
✔️ Base para redes sociales y newsletters.
✔️ Automatización vía Gmail/Mailchimp (suscripción incluida).
Vault ampliado: biblioteca de prompts AI, calendarios editoriales,
formularios inteligentes para captación. 💰 500 €/mes (IVA 21% incluido)
Includes Basic Presence +
✔️ 1 weekly article (EN/ES) as narrative driver.
✔️ Base for socials & newsletters.
✔️ Automation via Gmail/Mailchimp (subscription included).
Incluye Rutina de Contenido +
✔️ Funnels, dashboards y automatizaciones multi-departamento
(ventas, marketing, operaciones).
✔️ WebApps, APIs e integraciones personalizadas.
Vault completo: recursos B2B de la Coop, gestoría compartida,
librerías de Apps Script, soporte en la nube para integraciones complejas. 💰 1.000 €/mes (IVA 21% incluido)
Includes Content Routine +
✔️ Funnels, dashboards, multi-department automations
(sales, marketing, ops).
✔️ Custom WebApps, APIs, and integrations.
Full vault: Coop B2B resources, shared accounting/gestoría,
Apps Script libraries, cloud support for complex integrations. 💰 €1,000 / month (VAT 21% included)